Themes built to convert

Premium Shopify theme templates for modern e-commerce brands. Every section, layout, and interaction is designed to turn visitors into buyers.

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LAUNCHING Q2 2026

Three themes, every niche

Each theme is niche-built from the ground up, not a generic template with a colour swap.

Coming Soon
Theme 01 — Glow
Beauty & Skincare
Bundle builder · Before/after sliders · Skincare routine sections
Coming Soon
Theme 02 — Noir
Fashion & Apparel
Lookbook layouts · Size guide · Quick add to cart
Coming Soon
Theme 03 — Forge
Supplements & Fitness
Subscription flows · Stack builder · Lab certification display

Your template is costing you sales

Every day your store looks like a default Shopify build, it quietly erodes trust — and trust is what converts.

Generic Themes

  • Looks identical to 10,000 other stores
  • Monthly fees that never stop
  • No brand identity or credibility
  • Conversion rate never improves
  • Generic product pages that leak sales
  • No advertorial or landing page support
  • Customers don't trust what they see

Velour Themes

  • Built specifically for your niche
  • One-time payment, own it forever
  • Premium brand that earns instant trust
  • Every element tested for conversions
  • Product pages designed to close
  • Advertorial templates built right in
  • You look like a brand worth buying from

Built for stores that convert

Velour themes are designed to build brand credibility and maximise conversions, without the generic look or monthly fees.

No dropshipping look

Professional designs that build trust and brand credibility from day one. Stand out from generic Shopify stores.

Conversion-optimised

Every element designed to reduce friction and increase checkout completions. Built on proven CRO principles.

One-time payment

No monthly fees. Own your theme forever with lifetime updates included. Stop paying subscriptions.

No dropshipping look

Professional designs that build trust and brand credibility from day one. Stand out from generic Shopify stores.

Everything you need to build a brand

01

50+ conversion-focused blocks

Every element tested and optimised for maximum conversions. Quantity breaks, urgency timers, social proof, trust badges, and more, all built in.

  • Quantity discount tiers
  • Sticky add to cart
  • Countdown timers
  • Review carousels
  • Trust badge grids

02

Smart cart that increases AOV

Progress bars, upsells, free shipping thresholds, and volume discounts built in. Increase average order value without adding apps.

  • Progress bar tracking
  • Product upsells
  • Free gift at threshold
  • Cart drawer optimisation

03

Built-in advertorial templates

Run pre-landers directly in Shopify. No third-party landing page builders or monthly fees required.

  • Advertorial templates
  • Listicle layouts
  • Native Shopify hosting
  • No external dependencies

04

Change your entire store in seconds

Theme colours let you rebrand your entire store with a few clicks. No code required, no designer needed.

  • One-click colour schemes
  • Font pairing system
  • Instant preview
  • Mobile optimised
0+Brands using Velour
0+Conversion-optimised blocks
0Industry templates included
ForeverLifetime updates included

Built with Velour themes

Real example stores showing what’s possible right out of the box.

GlowLab
Beauty & Skincare
+38% CVR
VitaForge
Supplements
+45% CVR
NOIR Label
Fashion
+29% CVR
Luma Home
Lifestyle
+33% CVR
PeakForm
Fitness
+51% CVR
Harvest Co.
Food & Beverage
+41% CVR

What store owners say

"Switched to Velour and saw a 40% increase in conversion rate within the first month. The cart optimisation alone paid for itself ten times over."

Sarah Chen

Founder @ GlowLab Beauty

Skincare Brand

"Finally a theme that doesn’t look like a dropshipping site. My brand actually feels premium now. Customers trust it from the first second."

Marcus Webb

CEO @ NOIR Label

Fashion Brand

"Set up my store in a weekend, no developers needed. The drag-and-drop editor is genuinely the best I’ve used on Shopify. Worth every penny."

Priya Nair

Owner @ Luma Home

Lifestyle Brand

"Our ROAS improved after switching because the product pages actually convert. It’s not just a pretty theme, it’s built around the customer journey."

Jake Torres

CMO @ PeakForm

Supplements

Why Velour beats the alternatives

See how we compare to generic themes and expensive landing page builders.

FeatureVelour BestOther ThemesPage Builders
PriceOne-timeRecurring$50+/mo
Branded design
Lifetime updates
No code required
Conversion optimisationBasic
Monthly feesNoneVaries$50–$200

Ready to stop looking like a dropshipper?

Join the waitlist and be first to access Velour themes when we launch Q2 2026. Founding members get 20% off.

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