Built for brands that
run profitable ads.

Velour started from a simple frustration: great Shopify products kept bleeding money on Meta ads because their storefronts were not built to convert cold paid traffic. We decided to fix that.

4.2×
Average ROAS increase
+38%
Average CVR lift
100%
Shopify native, no apps required

Why we exist

Most Shopify themes are designed for desktop browsing, not for someone clicking a Meta ad on their phone. Velour themes are engineered mobile-first, with conversion architecture baked in from the first pixel.

What we build

Premium Shopify themes, custom store builds, and free tools like our Meta Ads Calculator. Everything we ship is designed around one goal: turning your ad spend into profit.

Who we build for

D2C brands and e-commerce entrepreneurs running paid social. Whether you're spending €500 a month or €50,000, the economics only work when your store converts.

The Velour approach

No borders. No clutter. Deep focus on hierarchy, speed, and social proof. Every design decision is tested against real ad traffic, not just aesthetics.

The mission

Paid traffic is expensive. The cost of a bad storefront is invisible until you run the numbers. By then you've already burned the budget. Velour's mission is to make high-converting store design accessible to every brand, not just the ones with agency retainers.

We ship themes that look brand-level premium, tools that tell you the truth about your margins, and resources that teach you how to think about paid acquisition the right way.

Meet the team

Small team. Strong opinions about e-commerce design.

J
Jonas
Founder & Designer
Jonas
Founder & Designer

Obsessed with conversion design and paid social. Built Velour after watching too many great products fail because their storefronts couldn't convert cold traffic.

S
Sofia
Head of Growth
Sofia
Head of Growth

Runs paid acquisition strategy and tests every theme against real Meta traffic. If a design choice doesn't improve ROAS, it doesn't ship.

M
Marco
Lead Developer
Marco
Lead Developer

Builds the themes and tools. Every Velour theme scores 90+ on Core Web Vitals out of the box.

Want to join us? We're always looking for new talent to make Velour even better than it is.