High-converting themes and custom stores for e-commerce brands. Plus free tools to optimise your ad spend.
Enter your budget, product price, and margins. Get your required ROAS, max CPA, and whether your campaign will profit.
Try it outNet profit
+€1,240
Most Shopify themes look like dropshipping sites. Velour themes are designed to build brand credibility and maximise conversions, without the generic look or monthly fees.
Real example stores built with Velour themes. Every niche, every style, all converting.
Themes launching Q2 2026. Join the waitlist for 20% off.
01
Every element tested and optimised for maximum conversions. Quantity breaks, urgency timers, social proof, trust badges, and more, all built in.
02
Progress bars, upsells, free shipping thresholds, and volume discounts built in. Increase average order value without adding apps.
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Run pre-landers directly in Shopify. No third-party landing page builders or monthly fees required.
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Theme colours let you rebrand your entire store with a few clicks. No code required, no designer needed.
See how we compare to generic themes and expensive landing page builders.
| Feature | Velour Best | Other Themes | Page Builders |
|---|---|---|---|
| Price | One-time | Recurring | $50+/mo |
| Branded design | ✓ | ✗ | ✓ |
| Lifetime updates | ✓ | ✗ | ✗ |
| No code required | ✓ | ✓ | ✓ |
| Built-in calculator | ✓ | ✗ | ✗ |
| Conversion optimisation | ✓ | Basic | ✗ |
| Monthly fees | None | Varies | $50–$200 |
| Community support | ✓ | Limited | ✓ |
PREMIUM SHOPIFY THEMES
High-converting Shopify theme templates built for modern e-commerce brands. Join the waitlist for early access and founding member pricing.
For Beauty Brands
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Learn MoreFor Supplement Brands
Learn MoreBESPOKE DEVELOPMENT
Need something completely custom? We build bespoke Shopify stores tailored to your brand. Full design, development, and optimisation.
"Switched to Velour and saw a 40% increase in conversion rate within the first month. The cart optimisation alone paid for itself ten times over."
"Finally a theme that doesn't look like a dropshipping site. My brand actually feels premium now. Customers trust it from the first second."
"The built-in calculator saved me so much money on ads. I know my numbers before I spend a dollar. It's an unfair advantage."
"Set up my store in a weekend, no developers needed. The drag-and-drop editor is genuinely the best I've used on Shopify. Worth every penny."
"Our ROAS improved after switching because the product pages actually convert. It's not just a pretty theme, it's built around the customer journey."
"The one-time pricing model sealed the deal for me. No monthly SaaS fees eating into my margins. I own the theme, full stop."
Guides, strategies, and playbooks to help you build a brand that actually converts.
Know your numbers before you spend a dollar. CPA, ROAS, and CVR, calculated.
Reviews, guarantees, and social proof signals that turn browsers into buyers.
From Shopify install to first sale. Step-by-step setup, theme configuration, and launching your store with a homepage that converts from day one.
The 12 highest-ROI changes you can make to a Shopify store, backed by data from stores doing real volume.
Welcome series, abandoned cart, post-purchase. Templates included.
The systems, team structure, and ad setup behind stores doing serious revenue.
Velour is built specifically for brands that run paid ads. While most themes are designed for organic traffic, ours are optimised for the journey from ad click to checkout. Every block is tested for conversion performance, and we ship features like urgency timers, quantity breaks, and smart carts out of the box.
No. Velour is fully drag-and-drop through the Shopify theme editor. You can customise colours, fonts, sections, and content without touching a single line of code. For advanced modifications, our themes are also clean and well-documented for developers.
Every Velour theme purchase includes all future updates to that theme, for life. New blocks, performance improvements, Shopify compatibility updates, and new conversion features ship to you automatically at no additional cost.
Each licence covers one store. If you're running multiple stores or an agency managing client stores, get in touch and we'll work out a multi-store licence that makes sense for your situation.
We're launching Q2 2026. Join the waitlist to get early access, founding member pricing, and be first in line when we go live. Waitlist members will get exclusive pricing that won't be available at public launch.
Yes. We offer a 30-day money-back guarantee if the theme doesn't work for your store. We'll ask a few questions to understand what didn't work. We use that feedback to improve.
Custom stores include everything from theme design and development to brand identity, CRO optimisation, Meta Pixel setup, and GA4 integration. We also offer ongoing support packages. Get in touch via the quote form for a detailed breakdown based on your specific project.
Enter your product selling price, cost of goods, ad budget, and desired sales volume. The calculator tells you your required ROAS, maximum CPA, target CPC, clicks needed, and whether the campaign can be profitable. Before you spend anything. It's free, no signup required.
Join 200+ Shopify brands already using Velour. Get early access to themes and exclusive founding member pricing.
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